What Can You Edit in a Framer Template?

When you buy a Framer template, one of the biggest questions is how much you can actually customize it to fit your brand. The short answer is that you have full control over the project, allowing you to make global changes across your entire site quickly and intuitively.

Here is a look at what elements you can customize in Framer and how each one works.

Global Color Variables

In Framer, you don't have to select every single text layer or container to change its color. Templates are built using Global Color Variables.

This means every shade (backgrounds, buttons, borders, or body text) is linked to a specific variable. If you edit the color of a variable in the main panel, every element using that same color across any page of the site will update instantly, whether it's text, a background, or a card container. You can switch your entire color palette in seconds.

Fonts & Text Styles

Templates in Framer organize typography using Text Styles that define the sizes, weights, and line heights for headings, subheadings, and body text.

Framer comes with a massive selection of built-in fonts to choose from directly within its library, though you can also upload your own custom font files if your brand guidelines require it. Changing the font of a style in the panel automatically updates it across your entire site, maintaining responsive hierarchy and proper spacing.

Text, Images & Video Content

Visual content on your Framer canvas can be edited directly on screen with a very smooth workflow:

• Text: Double-click any text layer to write your content directly on the canvas, or edit it via the Content variable in the right sidebar.

• Images: Select the image container in the template and replace it by uploading your own image file.

• Videos: Just like with an image, you can upload your own video file or paste a link to embed it inside the container.

Buttons, Links & Forms

Every button or link in Framer features configurable properties in its settings panel. You can define where a click redirects your visitors, whether to internal pages, external URLs, or direct protocols like mailto: to trigger an email or tel: to start a phone call.

For Contact Forms, you can customize the button labels, edit placeholders (the hint text inside input fields), and add your email address so all client inquiry submissions land directly in your inbox.

Header & Footer (Layout Templates)

Elements that repeat across your entire website (like the header and the footer) are managed using Framer’s Layout Templates feature.

This tool allows you to design the structure of your header and footer in one centralized place. Any changes you make to navigation links, logos, or social media handles will automatically apply to every page on your site without having to edit page by page.

Dynamic Content & CMS

If the template includes sections like portfolios, case studies, services, or a blog, all of that content is managed inside the Framer CMS.

The CMS acts like a structured database. To publish a new project or article, you don't need to design a page from scratch: simply add the title, description, images, and any custom fields the template requires. Framer handles taking that data and generating the detail page automatically with the exact same visual design layout.